Amazon Enhances Brand Analytics for Ad Strategy Optimization

Amazon Enhances Brand Analytics for Ad Strategy Optimization

Amazon Brand Analytics introduces the 'Comprehensive Product Search Performance Report' and 'Search Term Performance Report' to help sellers understand consumer shopping journeys and keyword performance. By analyzing impressions, clicks, add-to-carts, and purchase data, sellers can optimize advertising campaigns and listings, improving sales conversion rates. These free tools provide data-driven support for brand growth. Gain insights into how customers are finding your products and which keywords are driving results to refine your strategies and boost your visibility on Amazon.

01/06/2026 Logistics Industry Insights
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Southeast Asias Ecommerce Faces Disruption with Plugos D2C Push

Southeast Asias Ecommerce Faces Disruption with Plugos D2C Push

Singapore-based eCommerce SaaS platform Plugo has raised $9 million in Series A funding to help D2C brands build independent online stores in Southeast Asia, aiming to challenge Shopify. Plugo will initially launch in Indonesia before expanding across Southeast Asia. The platform provides tools and infrastructure for brands to create and manage their own online presence, offering an alternative to relying solely on marketplaces or existing eCommerce platforms. This funding will accelerate Plugo's growth and product development in the region.

01/06/2026 Logistics Industry Insights
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Ebay Sellers Optimize Ad Campaigns to Drive Sales Growth

Ebay Sellers Optimize Ad Campaigns to Drive Sales Growth

This article provides an in-depth analysis of eBay advertising strategies, guiding sellers on how to diagnose their store, maintain star products, master advertising timing, and utilize practical techniques. It aims to help sellers target ads precisely, boosting store traffic and conversion rates. The importance of product quality and customer service as key factors for sustained profitability is emphasized, ultimately assisting sellers in achieving success on the eBay platform. Focus is given to practical tips and strategies for effective campaign management and optimization.

01/06/2026 Logistics Encyclopedia
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New Sellers Guide to Douyin Shop in Chinas Ecommerce Market

New Sellers Guide to Douyin Shop in Chinas Ecommerce Market

This article provides a comprehensive operational guide for novice merchants on TikTok Shop, covering key aspects such as product selection, influencer collaboration, content optimization, data analysis, and customer service. By mastering these strategies, you can stand out in the TikTok e-commerce wave and tap into a new blue ocean market. Learn how to effectively manage your shop, attract customers, and convert traffic into sales. This guide offers practical tips and actionable advice to help you succeed in the competitive TikTok marketplace.

01/06/2026 Logistics Industry Insights
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Amazon Expands Climate Pledge Friendly Program for Sustainable Products

Amazon Expands Climate Pledge Friendly Program for Sustainable Products

Amazon's Climate Pledge Friendly program has been updated, adding four new certifications and expanding its accessibility to more sellers, helping them increase product visibility. Certifications for compact designs and pre-owned products now provide avenues for a wider range of distributors to participate. Embracing sustainability is becoming increasingly crucial for Amazon sellers to gain a competitive edge in the future. The program encourages sellers to adopt environmentally conscious practices and offers a way for consumers to easily identify and purchase sustainable products.

01/06/2026 Logistics
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Orient Selection Faces Backlash Over 6 Corn in Livestreaming Ecommerce

Orient Selection Faces Backlash Over 6 Corn in Livestreaming Ecommerce

The controversy surrounding Dongfang Zhenxuan's 6-yuan corn sparks deep reflection on agricultural product livestream e-commerce. This article deconstructs the cost of fresh sweet corn and explores the balance between farmer assistance and commercial viability. It calls for industry transparency, quality assurance, reasonable pricing, and improved after-sales service to jointly promote the healthy development of agricultural e-commerce and achieve the goal of assisting and revitalizing agriculture. The industry needs to address these issues for sustainable growth and consumer trust.

01/06/2026 Logistics Industry Insights
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Amazon Ads Yield High Conversions but Low Profits for Sellers

Amazon Ads Yield High Conversions but Low Profits for Sellers

High ACOS in Amazon Advertising isn't always a bad thing! This article delves into the five main objectives of Amazon Ads: traffic generation, ranking improvement, product association, keyword expansion, and profitability. It emphasizes evaluating ad performance based on the intended purpose rather than solely relying on ACOS. Through case studies, it guides sellers to develop more effective advertising strategies to achieve overall sales growth. The key takeaway is to align your ACOS targets with your specific advertising goals for optimal results.

01/06/2026 Logistics Industry Insights
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Crossborder Ecommerce Brands See Global Growth Surge

Crossborder Ecommerce Brands See Global Growth Surge

The independent website model in cross-border e-commerce offers a new approach for brands going global. Merchants can independently control data, shape brand image, expand marketing channels, increase profit margins, and lower entry barriers. Independent websites help merchants establish a competitive advantage in overseas markets and achieve sustainable development. This model empowers businesses to build direct relationships with customers, fostering loyalty and providing valuable insights for product development and marketing strategies, ultimately leading to long-term success in the global marketplace.

01/06/2026 Logistics Encyclopedia
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Japans Ecommerce Growth Lures Crossborder Sellers

Japans Ecommerce Growth Lures Crossborder Sellers

This paper analyzes the opportunities and challenges in the Japanese cross-border e-commerce market. It emphasizes the importance of cultural differences and provides data-driven operational strategies, including precise targeting of target customers, optimizing product listings, selecting appropriate e-commerce platforms, emphasizing customer service, and ensuring compliant operations. The goal is to help sellers successfully tap into the Japanese market. The analysis highlights the need for a nuanced approach considering local preferences and regulations for effective market penetration and sustainable growth.

01/06/2026 Logistics Industry Insights
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Ebay Sellers Face Stricter Brand Authorization Rules

Ebay Sellers Face Stricter Brand Authorization Rules

This article provides an in-depth analysis of eBay's brand authorization rules, helping sellers understand whether brand authorization is required, how to obtain it, and how to avoid infringement risks. It also details eBay's product listing rules and company registration requirements, aiming to help sellers operate their stores safely and efficiently, avoiding unnecessary losses. The guide covers key aspects of eBay's policies to ensure compliance and successful store management, minimizing the potential for account suspension or legal issues related to intellectual property.

01/06/2026 Customs Knowledge
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